Bamboo Asia x Chef Tu David Phu
Crafted both print and digital collateral, along with captivating photography, for the storefronts of two Bay Area restaurants. Additionally, provided copywriting services, organized an engaging giveaway, designed a newsletter, and produced captivating videos, all in partnership with Bamboo Asia and Chef Tu David Phu.
Block Party Productions
Developed a comprehensive content calendar and collaborated closely with the operations team to strategize, design, write copy for, and publish weekly newsletters across four establishments situated in San Francisco's bustling Financial District: Local Kitchen, Buena Vida Cantina, Bamboo Asia, and Social 303.
Captured visuals, crafted copy, and designed both print and digital collateral for Feastin, a direct-to-consumer Bay Area grocery startup, spanning organic and paid ad campaigns. Additionally, spearheaded strategy for social media initiatives, email newsletters, and developed a content calendar to drive engagement and growth.
Feastin
IDEO: Systems Change
Led marketing operations for IDEO’s Systems Change arm, an innovation network sourcing design thinking solutions to tackle the world’s biggest problems. Created content, including graphics, copywriting, and newsletters. Collaborated with internal and external partnership teams to ensure consistency across email and social media platforms and managed content calendar to drive engagement and submissions for innovative designs.
Food Photography
Blending my culinary expertise and restaurant background to capture visually compelling content tailored for engaging and brand-aligning marketing. Personal short-form video here.
